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Showing posts from June, 2025

Clean Skincare Shift Podcast

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Photo by Cottonbro Studio Let's talk about a clean beauty brand called Cocokind. We will discuss how Cocokind should utilize social media to reach a wider audience and offer some example posts.  Clean Skincare Shift: Cocokind   Music by https://www.bensound.com/free-music-for-videos License code: T84CTZOUALW213DD References Zimmer, E. (2024, September 5). From influencer to checkout: How beauty brands can dominate social     commerce. Avenue Z. https://avenuez.com/blog/from-influencer-to-checkout-how-beauty-brands-can       dominate-social-commerce/

Sweet Success: How Askinosie Chocolate Can Maximize Social Media on a Small Business Budget

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In an industry typically dominated by mass production and unknown sourcing, Askinosie Chocolate of Springfield, Missouri, has taken a transparent, ethical, and personal approach to chocolate making. Founded by Shawn Askinosie, a former criminal defense attorney turned chocolatier, and now managed alongside his daughter, Lawren Askinosie, the company embodies doing well by doing good.  Photo by Pixabay With fewer than 50 employees, Askinosie has built a reputation nationwide for its bean-to-bar chocolates, direct-trade practices, and community-focused mission. From sourcing cocoa beans in the Amazon, Ecuador, Tanzania, and the Philippines, to profit-sharing with smallholder farms and empowering women in origin communities, Askinosie Chocolate has stayed true to its values. Their story  is unconventional, heartfelt, and purpose-driven, and they can produce content that thrives on social media.  However, like many small businesses, Askinosie faces a common limitation: limite...