Social Media Marketing

In an industry typically dominated by mass production and unknown sourcing, Askinosie Chocolate of Springfield, Missouri, has taken a transparent, ethical, and personal approach to chocolate making. Founded by Shawn Askinosie, a former criminal defense attorney turned chocolatier, and now managed alongside his daughter, Lawren Askinosie, the company embodies doing well by doing good.  Photo by Pixabay With fewer than 50 employees, Askinosie has built a reputation nationwide for its bean-to-bar chocolates, direct-trade practices, and community-focused mission. From sourcing cocoa beans in the Amazon, Ecuador, Tanzania, and the Philippines, to profit-sharing with smallholder farms and empowering women in origin communities, Askinosie Chocolate has stayed true to its values. Their story  is unconventional, heartfelt, and purpose-driven, and they can produce content that thrives on social media.  However, like many small businesses, Askinosie faces a common limitation: limite...

In all honesty, skincare has become overwhelming. There is a product for everything, and a new product that you "can't live without" trends every week. Advice for your skin comes from every corner of the internet- some is helpful, some is not. In an area where everyone is trying to sell you a product, honest guidance is often missing.  Photo by Gabby Riegel You might have heard of Cocokind , a skincare brand that prides itself on transparent ingredients, processes, and prices. However, if this brand wants to deepen connections with consumers and stand out in an overcrowded market, then it will need to implement educational, authority-building content.  This type of content is not about simply addressing a few FAQ's on the website, but instead is about creating honest content to help consumers understand their skin and make the choices best suited for them. At the end of the day, obtaining good skin is about having good information, not just good products.  The Issue W...

Internet popularity used to mean having a lot of followers, but it has since turned into something much bigger.  Social media has provided countless opportunities for people. Not only does it provide users with a platform to demonstrate their personal creativity, but it also creates opportunities to build a brand, launch a new product, and even allows thousands of individuals to turn their social presence into a full-time job. Having a large following is no longer just about being liked; today, it is about creating opportunities, and for some,  it's paying off in a big way.  Influence has completely changed the way that we view success online. Photo by Ron Lach Why Do Brands Love Influencers? Traditional advertisements, like TV commercials and radio ads, no longer have the same impact that they once did. Most people tend to scroll past ads and tune them out, and some have even gone as far as to install ad blockers. However, when your favorite influencer shares a product t...