Skincare Isn't Just About Products: Good Skin Starts with Good Information

In all honesty, skincare has become overwhelming. There is a product for everything, and a new product that you "can't live without" trends every week. Advice for your skin comes from every corner of the internet- some is helpful, some is not. In an area where everyone is trying to sell you a product, honest guidance is often missing. 

Photo by Gabby Riegel
You might have heard of Cocokind, a skincare brand that prides itself on transparent ingredients, processes, and prices. However, if this brand wants to deepen connections with consumers and stand out in an overcrowded market, then it will need to implement educational, authority-building content. 

This type of content is not about simply addressing a few FAQ's on the website, but instead is about creating honest content to help consumers understand their skin and make the choices best suited for them. At the end of the day, obtaining good skin is about having good information, not just good products. 

The Issue With Modern Skincare Content

Most of the creators we come across are not dermatologists. Even most people aren't dermatologists, but with how fast-paced trends are, you almost need a degree in science to understand the products in your routine. The combination of advice in short-form videos, recommendations from influencers, and ingredient fear-mongering makes it incredibly difficult to determine what is right for your skin. 

 This confusion among consumers has created an opportunity for brands like Cocokind to establish a product line and become a trusted source of skincare education. Imagine being the brand that consumers look to when they want to understand why their skin is freaking out. This type of content builds brand loyalty, not just clicks. 

What Is Authority-Building Content?

Authority-building content is content that positions the poster as an expert on the given subject. This type of content commonly answers the "why" behind product choices and puts the brand as a knowledgeable leader in its respective space. 

Photo by kaboompics.com
Authority-building content for Cocokind could include any of the following:

  • A complete guide to building your skincare routine
  • An ingredient glossary
  • A breakdown of common skincare issues with advice on how to resolve them
  • An explanation of sustainable beauty practices
Contrary to changing trends, this content has a much longer shelf life, which can increase search engine rankings, build trust, and be the foundation for smaller social posts. 

A Guide That Gets It

Imagine a flagship blog titled, "A Real Guide to Skincare Routines (For Every Skin Type)"

This blog would be modern and digestible for readers to build routines based on what their skin needs instead of what is trending. It could include a breakdown of 
  • skin types
  • optional routines using Cocokind products (with flexibility based on your budget and skincare goals)
  • ingredient spotlights
  • guides on how to substitute different ingredients during seasonal changes or breakouts
  • internal links to content that provides a deeper understanding
This information would help build a community. A space would be created in which skincare is approachable instead of intimidating, and Cocokind becomes a brand that you trust to purchase from. 

Why Does It Matter?

Young consumers are skeptical. They understand when they are being marketed to, and therefore search for brands that treat them as more than buyers. 

Creating educational content is the easiest way to build this trust. When you aid someone in understanding their skin type, rather than just sell them a product, you earn more than a conversion. You earn a consumer who is loyal, shares your brand, and continuously repurchases from your brand. Additionally, this content becomes indexed by search engines, remains on your website, and becomes an online location that your community returns to. 

Lead the Conversation

Cocokind has consistently challenged beauty standards. From advertising real skin to making readable ingredient lists, this brand has never adhered to outdated industry rules. Their next step? Become a true skincare educator. In simple terms, this means creating content that answers real questions, supports informed decisions, and most importantly, helps people feel confident in their skin. 

The beauty industry is overcrowded. Consumers are searching for clarity, and Cocokind is positioned to offer it. 

Last Thoughts

Skincare is not one-size-fits-all; it is personal. And when people find a brand that helps them not just fix their skin, but really understand it, the connection formed is deep. 

By investing in authority-building content, like a skincare routine guide that is inclusive, honest, and truly helpful, Cocokind can become more than a skincare brand. It can become a trusted partner in people's skincare journeys. 

This kind of trust is not just powerful. It is long-lasting. 






References

Us. (n.d.). Cocokind. Retrieved May 28, 2025, from https://cocokind.com/pages/about-us

Authority Content: How to Build Credibility Through Content. (n.d.). NYTLicensing. Retrieved May 28,       2025, from https://nytlicensing.com/latest/methods/authority-content-cuild-credibility/

Rockel, N. (2024, February 23). How companies can crack the brand trust code. Fortune.                      https://fortune.com/2024/02/23/how-companies-can-crack-the-brand-trust-code/    

   








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